This year at SXSW in Austin, I spent one afternoon checking out the STARZ Sensory House activation on Rainey Street in promotion of their two newest shows, Sweetbitter and VIDA. You can watch the trailer for Sweetbitter below, which premieres Sunday, May 6, 2018.
Sweetbitter is based on the best-selling novel and is about Tess, a girl who moves to New York City and lands a restaurant job that gets a bit crazy. In celebration of the new show, STARZ decked out the house with different activations inspired by elements of the show. You could get a bag of Sugarfina candy mixed to your liking at the Taste Bar, or try a perfume inspired by each character in the show. Other activations at the STARZ Sensory House included speciality cocktails inspired by the two shows, a Nails Bar inspired by VIDA, wine tasting, and limited edition screen printed shirts. Check out a few photos from the party below!
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This post is in collaboration with STARZ. As always, all opinions are my own!