This year at SXSW in Austin, I spent one afternoon checking out the STARZ Sensory House activation on Rainey Street in promotion of their two newest shows, Sweetbitter and VIDA.
Sweetbitter is based on the best-selling novel and is about Tess, a girl who moves to New York City and lands a restaurant job that gets a bit crazy. In celebration of the new show, STARZ decked out the house with different activations inspired by elements of the show. You could get a bag of Sugarfina candy mixed to your liking at the Taste Bar, or try a perfume inspired by each character in the show. Other activations at the STARZ Sensory House included speciality cocktails inspired by the two shows, a Nails Bar inspired by VIDA, wine tasting, and limited edition screen printed shirts. Check out a few photos from the party below!
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This post is in collaboration with STARZ. As always, all opinions are my own!